Chances are, if you're running a successful business, you have at least a few die-hard fans. What are those die-hard fans likely to buy from you? That's right, Apparel & Accessories. Have an idea for a unique shirt design? Think it'll also look good on a pint glass? Chances are, you're right. And you probably have at least a handful of customers who will buy them the second they come available.
It's easy to start too. Good quality screen printing/embroidery on tee shirts and hoodies can be done in quantities as small as 12 (or even smaller if you want to try DTG, but please, don't do that, the quality sucks). Same goes for glassware and home bar accessories, while quantities aren't as low, the prices are.
Why it matters: Creating new items in your store give you a reason to reach out to your customers and community (via email or social) without feeling like you're pushing another post about your main product. Starting with small quantities is a great way to test what works.
Results: Always being top of mind and generating more revenue.
If you're interested in creating some cool merch for your brand, let us know!