A Book
We haven’t been extremely active this month on books but, the one we’ve dug into (and enjoyed) is Collaboration is King by Brady Sadler. Simply put, collaborations should be a part of your marketing strategy. Brady gives you a book full of examples of how other brands are collab-ing in all different industries and then, lists exercises for you to run with your brand to find potential partnerships to leverage. We came away from this book with a list of tests to run with our clients and a lot of yellow highlighter all over our hands. The main takeaway from Brady and all the wonderful guests he interviews is to find other companies that share your values and customers. There needs to be a synergy there between the two brands for a successful partnership to work.
For brainstorming sessions, we created a Google Doc with all of the exercises Brady lists in his book. When thinking about partnerships, run your brand or client through these activities, you’re sure to come away with a handful of new and exciting ideas. It’s free, grab it and start the collaboration!
And A Blog
Now, this isn't a book, but we're continually looking for "the place" to see all updates on everything technical in social media marketing and this has to be one of your new spots. If you're into the nitty-gritty or want to check in on what's new in Facebook/Instagram/Google Advertising this month, the Adespresso blog is the spot. To get you started, here are a few posts to check out:
September Instagram Updates
You can now tag your products in Instagram Stories! Tagging a product allows the user to click into a tag to find out more about the product seen in the story. They can then navigate right to the product page and make a purchase. This, of course, requires you to have a Facebook Shop setup with your products (more on that here).
Read about all the changes to Facebook for September in this blog from Adespresso.
September Facebook Updates
Canvas adds are now "Instant Experiences." Now, I've stayed away from Canvas adds because they are confusing and time intensive to set up--but, now, Facebook has added a few ready-to-go templates, and maybe it's time to revisit them?
Oh, and Ads are now available in Facebook stories as well as IG.
Read about all the changes to Facebook for September in this blog from Adespresso.